Developed Identity + Visual Language for The Classroom – a microbrewery themed around high school. The client wanted a unique theme for the pub, while also bringing in the art of micro brewing in the capital. The nostalgia-invoking theme was to cater to the young office going crowd in and around the location.
The form and colours used in the logo, were created to reflect high school insignia and evoke a feeling of nostalgia with the target audience. Accompanying collaterals like the menu, invoice and business cards were also developed by the team. For the visual language our team created a series of mood-boards for the interiors – colours, materials, prints and patterns – that were used by the architectural team as a template for the spaces. Spread over three floors, elements like periodic table, chalkboards, report cards, clipboards and books were adapted to create a feel of high school classrooms.