Serendipity Arts Festival is one of the largest multi-disciplinary arts initiatives in the South Asian region. Held annually in Goa, It spans the visual, performing and culinary arts. This edition spanned 11 venues, showcasing 1,700 artists and had over 450,000 visitors.
The challenge was to create a visual language for a festival spread across an entire city, tying the various spaces into a single narrative.
MAIN ARENA Design and planning of the main performance venue for the festival. A 45,000sqft open space converted into a live event space – with a headlining stage, food and beverage areas, sponsor lounges and utilities.
SPATIAL IDENTITY Developing a visual language for the festival – interweaving the graphic identity into the broader spatial language for the event. Developing the branding systems for participating venues, signage systems and visual markers for the festival.